Leicester City Football Club and Puma announced a new partnership that will see the two working together from June 2012.
The collaboration, which will run for three years, will see PUMA become the Foxes' Official Sportswear & Technical Kit Sponsor, supplying team kit, replica kit and training wear, starting with the 2012/13 season.
Leicester City joins the likes of Newcastle United and newly-promoted Reading among PUMA's UK-based partners.The Foxes' brand new 2012/13 kits, the first to be designed under the new partnership, will be revealed during the summer months.
Leicester City Chief Executive Officer Susan Whelan said: "It is with great pride that we announce our fantastic new partnership with PUMA, whose reputation as an industry leader strengthens every item bearing their world-famous brand.
"Worn with pride by players and supporters alike, our first team kits are one of the biggest parts of our identity as a Football Club, so to have a renowned partner like PUMA alongside us in their development is a hugely exciting prospect.
"This news will generate a lot of anticipation among our supporters, who can look forward to seeing an excellent PUMA range in the City Fanstore from the end of July."
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Real Madrid are close to signing a new shirt manufacturing deal worth 320 million Euros (260 million Pounds) over 8 years (40 million Euros a year). This would break the record of sponsorship and is to help the club finically. The current deal currently gives the club 35 million a year so the new deal would bring in enough money to pay little under half of Ronaldo's wages (based on last year). The deal will run until 2020 and will once again break the record of the Barcelona Nike shirt manufacturing deal by 10 million Euros a year.
