Monday 9 April 2012

LA Galaxy Herbalife 10 Year Deal Extension


The 2011 MLS Cup Champion LA Galaxy and Herbalife announced a record 10-year extension to their existing agreement that will see the global nutrition company continue as the official presenting sponsor and jersey sponsor of the Galaxy. The landmark extension to the partnership will run through the 2022 MLS season and is valued at over $44 million, making it the single largest and longest sponsorship agreement for an MLS club in League history.

“Herbalife bet on the Galaxy six years ago and now MLS has exploded in popularity and growth. For them to renew their partnership for this extended length is a tremendous mutual reward for both of us and a demonstration of their belief and faith in MLS,” said Tim Leiweke, CEO of Anschutz Entertainment Group (AEG). “To have this kind stability and strength in a partnership that will take us into the next decade is refreshing for the sports industry.”


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