Leicester City Puma Deal

Leicester City Football Club and Puma announced a new partnership that will see the two working together from June 2012.

The collaboration, which will run for three years, will see PUMA become the Foxes' Official Sportswear & Technical Kit Sponsor, supplying team kit, replica kit and training wear, starting with the 2012/13 season.

Leicester City joins the likes of Newcastle United and newly-promoted Reading among PUMA's UK-based partners.The Foxes' brand new 2012/13 kits, the first to be designed under the new partnership, will be revealed during the summer months.

Leicester City Chief Executive Officer Susan Whelan said: "It is with great pride that we announce our fantastic new partnership with PUMA, whose reputation as an industry leader strengthens every item bearing their world-famous brand.

"Worn with pride by players and supporters alike, our first team kits are one of the biggest parts of our identity as a Football Club, so to have a renowned partner like PUMA alongside us in their development is a hugely exciting prospect.

"This news will generate a lot of anticipation among our supporters, who can look forward to seeing an excellent PUMA range in the City Fanstore from the end of July."

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